Xiaomi one of the most reputed brand in the global smartphone market has been given some best devices to the people and also gaining popularity. The popularity has taken the brand into a new position. As per the report made by Counterpoint Market Monitor service, the Chinese Smartphone maker Xiaomi has now able to position itself as the fifth largest smartphone brand in Russia during Quarter 3 2017.
As per the research report, annually the smartphone market in Russia grew by 7%, and during Quarter 3 it has reached 38%.
Minakshi Sharma, Research Associate said, “The Russian handset market grew during this quarter driven by aggressive marketing campaigns by new Chinese brands and subsequent price cuts from all the leading retail chains as consumer spending during third quarter of the year normally remains high due to the new academic year and a ‘back-to-school’ uptick.”
Associate Director, Tarun Pathak said “Xiaomi made its way to the top 5 of smartphone brands during this quarter. It grew by 325% YoY and was the fastest growing smartphone brand in Russia in both online as well as offline sales.”
As per the report, now Chinese smartphone brand is getting more popular in Russia since few months. Among them, some fastest growing Chines brands are, Xaiomi with 325 percent, Bright and Quick with 177 percent and Huawei with 140 percent. Qualcomm powered smartphones grew 10% YoY in Q3 2017. The demand for Qualcomm chipsets was driven by Chinese brands as they continue to grow in Russia.
The report says Xiaomi and Apple were the leading smartphone brands in online sale during the Q3 2017.
“Apple reached record sales during the third quarter, growing 56% YoY due to a drop in the prices of its previous generation iPhone models, prior to the launch of the new iPhones. Also, during this quarter Apple started with trade-in programmes in Russia with online and offline distributors like M.video and Svyaznoy,” Pathak added more.