Microsoft managed to lure many consumers towards windows phone with the launch of Windows Phone 8 and Nokia’s everlasting device innovation but what still makes the Windows Phone 8 ecosystem inferior to its Android & iOS rivals is the Marketplace that does not have enough App’s to compete with the very huge iTunes Store & PlayStore. Today there was an announcement from Corona Labs that might fill the space significantly for the Windows Marketplace, Corona SDK currently supports iOS, Android, Kindle and NOOK with a single code base, allowing their 300,000 developers to more easily code for various platforms with greater speed.
With Windows Phone and Windows 8 supporting development of App’s through Corona SDK, Microsoft and Corona hope to reach a broader audience for new apps and games. This should surely make some amends as some of the biggest App’s and Games development organisations utilizes Corona SDK (for example EA and NAMCO).
David Rangel, CEO of Corona Labs made this statement earlier at the announcement :
“Windows Phone 8 and Windows 8 have proven to be great platforms for developers, and their growing user base presents a growing opportunity…We look forward to working with Microsoft, empowering Corona developers to build apps for Windows devices…”