Apple’s annual phone launch event is usually all about the newest releases and cutting-edge technology, but this year a different story was unfolding – the sudden discontinuation of one of their long-standing devices: the iPhone 13 mini. This move came as a shock to many who prefer the smaller, more manageable phones, particularly fans of Apple’s earlier “mini” line. The iPhone 13 mini – with its 5.4″ screen – was the last of its kind.

It was designed for those who prioritized compactness, convenience, and ease of use, while other technology trends towards bigger and bolder products. Even though everyone knew this was coming, customers are mad at Apple for ending the mini line – and they’ve made this sentiment very clear on social media.

Apple’s recent discontinuation of the iPhone 13 mini has left many looking for smaller-sized phones out in the cold. Those still interested in purchasing may be able to employ workarounds such as using retailers or eBay, but these options may potentially lead to price hikes and void warranties.

What drove Apple’s decision? Whilst it isn’t entirely clear, the speculated reason is that Apple’s focussing on devices with bigger screens and more features to stay competitive in the market. However, this removal could present both an opportunity for Apple’s competitors to step in, or the possibility of innovation within Apple itself.

Only time will tell whether the demand for small-sized phones will be met by Apple, but in the meantime, those wanting a compact phone fix are left looking elsewhere. What are your thoughts on this sudden phase-out – is it a smart move by Apple or a misstep?